How to Choose Promotional Products for Your Company

marketing-strategiesPromotional products are a great marketing tool for any business. They give your customers something tangible and useful that reminds them of your brand. They are also very inexpensive to order in bulk, and can be used to reach a wide range of customers. However, if you’ve never used promotional products before, it can be difficult to choose which kind you’d like to use. There are so many promotional products out there that it can be so hard to make a decision. Here are some tips to help you find the perfect product for your brand.

Promo-productConsider your industry.

The first thing to look at is whether or not there are any products that are an obvious fit for your brand based on your industry. For example, bottle openers would be an excellent choice for a wine company or water bottles for a fitness company. The list goes on and on. Think about items that would pair well with the products you sell. Not only will your customers have a clear use for the promotional product, but it will also motivate them to purchase the items that you sell as well. If you know other companies in your industry that has used promotional products, look into their choices and see if you can do something similar, but unique.

Make a budget, and stick to it.

It can be tempting to order the highest quality products on the market, but this can end up costing you a lot of money. Instead, decide how much you can realistically afford to spend, and then divide that number by the amount of products that you will need. For example, if you want to spend £1000, and you need 5,000 products, then you should aim for something that costs £0.2 each when ordered in bulk. Luckily, there are so many suppliers that offer very inexpensive promotional products, which this won’t be too difficult for you.

Think about how people will use your product.3p

For promotional products to be effective, they need to be something that your consumers will use. Things like clothing, accessories, home items, and tech toys are great because a wide variety of people will use them, and most people are always happy to have another one. If you give your customers something they won’t use, your product is less likely to be effective.

Once you have decided what kind of product you want to order, you will then need to find a retailer. There are many promotional merchandise suppliers in the UK and around the world that offer a wide variety of products in bulk. You can easily order online and have your items shipped to you.

Creative Uses for Cheap Promotional Mugs

Promotional merchandise is a great way to get your company’s name out there and increase your customer base. There are so many different items you can choose for a promotional product, but one of my favourites is the promotional mug. Why is this such a great choice? Nearly anyone will be happy to receive a new mug and will use it regularly. They are also very inexpensive to order in bulk, but still, have a very high-quality look and feel to them. However, there are more ways to use a promotional mug than to sip coffee or tea out of it. Here are some creative ways to use your awesome new promotional mug.


Use it to store pens and pencils on your desk.

Everyone knows that pens and pencils have a sneaky way of disappearing. By having a designated place to put them, they will be much less likely to get lost. Mugs are a great place to put your pens and pencils. You can have them out on your desk instead of in a drawer, which makes them easier to find. Mugs also look nice among other knick-knacks on your desk.

mugsUse it to hold toothbrushes or makeup brushes in your bathroom.

These are two items that are always difficult to find a home for, so why not use a mug to store them? By keeping them brush end up in a mug, they will be much less likely to get dirty than if you lay them flat. If you use it to store your toothbrush, you will also conveniently have a cup to rinse your teeth with after brushing. If you use it to store your makeup brushes, you can also use the mug as a place to soak them when they get dirty.

Make mug recipes.

You will be surprised at just how many recipes you can make in a mug. Just from a quick online search, you will find mug cake, mug cookies, mug scrambled eggs, and much, much more. If you want to make a quick, one-person meal, just grab a mug from your cupboard. The great thing about these recipes is that they don’t get dishes dirty, they can be made easily and quickly, and they are great choices for a snack.

prommugsTurn them into candles.

If you are into crafts, you can use a mug to make a candle. You can find recipes for candles online, and just pour the mixture into the cup. Mugs are a great container for candles, because ceramic is fireproof, which will keep it safe.

There are many great uses for promotional mugs beyond just drinking bottles. This is why cups make such an excellent choice for promotional products.


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